Curriculum Vitae

Work Experience

UMC Utrecht
UX Designer
Feb 2022 - Feb 2023

  • Gebruikersonderzoek opstellen, uitsturen (OptimalWorkshop) en analyseren

  • Interne siteanalyse: contentstructuur en logica verbeteren

  • Navigatiestructuur sub-site omzetten naar nieuwe structuur

  • Content aanpassingen doorvoeren

  • Ontwerp kleine componenten (pop-up)

  • Papieren folders digitaliseren


Enchilada, Rotterdam
Project manager
Dec 2018 - Jun 2020

  • Begeleiding strategie- en/of ontwerpproces tussen klant, freelancers en (collega) ontwerpers

  • Offertes en planning opstellen

  • Contact leveranciers (drukkers, fotografen, tekstschrijvers) en klanten

  • Meedenken communicatie uitingen klant, van magazines en drukwerk tot websites

  • Eigen social media & nieuwsbrief beheer

Flokk, Rotterdam
Sales Support
Mar 2018 - Okt 2018

During my interim position, I was a part of the CX team.
In this role, I assisted B2B customers via phone and email
while providing support to the sales managers.


Eagerly Internet, Utrecht
Junior project manager
Dec 2016 - Dec 2017

  • Coördineren van planning van alle projecten

  • Bewaken van budgetten

  • Project communicatie (zowel intern als naar de klant)

  • Supportvragen klanten zelf oplossen of coördineren

  • CMS (WordPress) training verzorgen bij de klant

  • Opstellen management rapporten


W.Green, Amsterdam
Project and event manager
Feb 2014 - Nov 2016

  • Organiseren (pers)events van A tot Z

  • Brand- en communicatiestrategieën ontwikkelen en plannen

  • Beeldcreatie: foto shoots en grafisch werk

  • Persberichten opstellen, uitsturen en navolgen

  • Beheer social media accounts

  • Management taken (financieel & HR)

    Simonis & Buunk Art Dealers, Ede
    Sales Assistent
    Jun 2011 - Sep 2014

    • Ontvangst klanten
    • Presentatie ruimtes en informatie voorziening bij de kunstwerken
    • (Kunst)historisch onderzoek
    • Ondersteuning management administrative werkzaamheden

Internships

W.Green, Amsterdam
Intern Creative Communication & PR
Sep 2013 - Feb 2014

Since the start of W.Green, I have worked as an intern
with various customers with divergent wishes. Think of
organizing photoshoots, to writing press releases.

Gemeentemuseum Den Haag
Intern fashion and costume department
Nov 2012 - Mar 2013

As an intern, I supported the fashion curator. I was mainly
involved with the start of the ModeMuze project.

App-etiser software BV
Intern social media & blogs
Mar 2012 - Jun 2012

During this internship, I mainly helped with social media
strategies and content creation.

Amsterdam Student Festival
Promotion Coordinator
Dec 2011 - Apr 2012

Together with the promotion team, I devised and realized
various promotional campaigns.

Education

Bachelor of Art and Economics, Visual Art and Design Management
Hogeschool voor de Kunsten Utrecht (HKU)
Sep 2011 - Jul 2015

Preparatory education Art & Design
ArtEZ Hogeschool voor de Kunsten, Arnhem
Sep 2010 - Feb 2011

Havo, Economics & Society

Pantarijn Hollandseweg, Wageningen
Sep 2009 - Jul 2011

Mavo, Economics
Pantarijn Hollandseweg, Wageningen
Sep 2006 - Jul 2009

Certificates

UX Design with Figma
Winc Academy
Jan 2023

Journey Mapping Essentials
This is Doing
Sep 2021

UX ICT Architect
UX Academy
Jul 2021 - Okt 2021

Content Marketing
HubSpot Academy
Dec 2020

The Fundamentals of Digital Marketing
Google Digital Garage
Oct 2020

Other

Languages
Dutch, English

Software
Figma ***
Microsoft Office *****
Adobe InDesign ***
Adobe Illustrator **
Adobe Photoshop **
WordPress CMS ***

Volunteer work
Mode Muze, Redaction
2013 - 2014

SNTR, Language buddy
2019 - 2020

Want to get in touch,
or plan a ☕? Drop a line!



Laura Broersma

broersmalaura@gmail.com
+31 6 30 36 41 20

Working from Rotterdam, or online.

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